Episode 69: HR and Marketing Should Join Hands

Kerry-Ann is a financial services marketer, currently leading the marketing function at JMMB
(Financial) Group, which has operations across the Caribbean, with headquarters in Kingston,
Jamaica, where she’s currently based.

A firm believer in the need to implement creative, out-of-the-box marketing strategies, to drive
deeper customer and employee engagement that create the win for brands; her current role as
Group Chief Marketing Officer includes the overall leadership of marketing strategy development
and execution, including customer insight management.

Kerry-Ann is also the producer and host of The Internal Marketing Podcast; a personal project
where she supports the business leadership community by hosting discussions with various
subject matter experts in internal marketing and employee advocacy. Specifically, her aim is to
‘flip the marketing conversation’ to focus on how companies can market internally (to their
employees), with a view to ultimately engaging and empowering them to become advocates of
the company brand. 

 

Guest:

Kerry-Ann Betton Stimpson: CMO, JMMB Group

linkedin.com/in/kerryastimpson

 

Hosts:

Mike Thul - linkedin.com/in/thulmichael

Jessie Novey - linkedin.com/in/jessienovey

 

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